31 Billion Web Videos Served in November

So, web video is getting bigger. There’s your obvious news item for the day. If you want specifics though, comScore has them : 31 billion web videos were viewed in November by 170 million U.S. internet users. Google sites are still the establishment, accounting for just shy of 40% of views, with YouTube serving 99% of those. Hulu is the rising star, now in second place. Thing is, Hulu only adds up to 3%. Once you’re done counting YouTube views, the market becomes very fragmented. The average video length — four minutes — is still quite low. With Hulu at #2 and TV network sites …
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