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The tech world is an interesting one when it comes to companies making money. Some at the top like Microsoft, Apple and Google are raking in billions in profits every year. And each of those do it with different models: Microsoft through software, Apple through hardware and Google through advertising. But at the other end of the spectrum, most startups, even the very popular ones, haven’t yet figured out how to make money beyond their costs. While the advertising-based model is working for a select few, for most, it’s simply not proving to be a very good stand-alone model. Pandora is one of the companies that web-based advertising is actually working pretty…
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